Welcome to The NOCO Company’s (“NOCO”) Trademark and Brand Policy page. Below you’ll find our guidelines regarding use of NOCO’s trademarks and brand.

You acknowledge that NOCO owns the trademarks, servicemarks, and trade dress used on or related to NOCO’s products, including, but not limited to, NOCO, NOCO GENIUS, NOCO GENIUS BOOST, NOCO XGRID, ULTRASAFE, CHARGELIGHT, BATTERY LIFE, or related NOCO logos, and other graphics, phrases or images that identify the source or origin of NOCO’s product and services (collectively, “NOCO Trademarks”). NOCO Trademarks are protected in the US and internationally and may be registered in various countries. If a NOCO Trademark is not registered in your authorized country, you may request that NOCO file a trademark application, which NOCO may do in its own discretion. You shall not file, authorize a third party to file, or aid a third party in filing a trademark application for any NOCO Trademark in any country. If you violate this provision you shall promptly assign the trademark application or resulting registration according to local law to NOCO upon NOCO’s request and you shall bear all costs for the same, including NOCO’s attorney’s fees. Promptly upon NOCO’s request you shall reimburse NOCO for all costs (including attorney’s fees) incurred by NOCO to enforce its rights in the NOCO Trademarks against you or to otherwise preserve or acquire rights to the NOCO Trademarks caused by your violation of this provision, including the costs associated with filing oppositions, cancellations or other legal proceeding. NOCO may refuse to ship your order until you have fully complied with this provision or may terminate the agreement, in NOCO’s sole discretion. Except as otherwise stated herein, you shall not use the NOCO Trademarks or copyrighted materials without NOCO’s prior written permission. You shall not alter or modify the NOCO Trademarks, use the NOCO Trademarks in connection with product that does not originate with NOCO or use the NOCO Trademarks in a confusing way that suggests that NOCO sponsors or endorses you or your products or services, or confuses the NOCO brand with another brand. As a NOCO Reseller, you may use the NOCO wordmarks (such as NOCO or NOCO GENIUS, but not our logos) in any written, photo or video content to refer to NOCO branded products and may display in photos or videos genuine NOCO branded products in the same bearing the NOCO Trademarks.

Your website must not use a NOCO Trademark or misspellings or other variations of such in your domain name or banner nor shall the website copy the distinctive NOCO look and feel, as we do not want anyone to be confused about whether it’s your site or our site. Upon NOCO’s request, you shall promptly revise your website to comply with the foregoing to NOCO’s satisfaction. You agree not to apply for, authorize a third party to apply for or aid a third party in applying for a domain name containing a NOCO Trademark or misspellings or other variations of such. If you violate this provision, promptly upon NOCO’s request you shall assign or cause the assignment of the domain name to NOCO according to local law and you shall bear all costs for the same, including NOCO’s attorney’s fees. Promptly upon NOCO’s request, you shall reimburse NOCO for all costs (including attorney’s fees) incurred by NOCO to enforce its rights to domain names violating this provision, include the costs associated with filing complaint pursuant to the UDRP or any other legal proceeding. NOCO may refuse to ship your order until you have fully complied with this provision or terminate the agreement, in NOCO’s sole discretion.

This Reseller’s Agreement shall be governed by and interpreted in accordance with U.S. federal laws and the laws of the State of Ohio, as applicable, without regard to conflicts of law, and the federal or state courts of competent jurisdiction in the County of Cuyahoga shall be the sole jurisdiction for disputes arising out of this Agreement.