NOCO® Announces Settlement of Amazon Minimum Advertised Price (MAP) / Intellectual Property Infringement Litigation

NOCO MAP Policy 

NOCO has adopted its MAP Policy to protect its authorized resellers who invest significant time and resources to deliver extraordinary customer experience. In support of these resellers, NOCO has invested heavily in research and development and protection of its intellectual property.

NOCO issued multiple cease and desist letters to Mass Depot informing Mass Depot that it had sold NOCO products in violation of NOCO’s established MAP Policy and, without NOCO’s consent, used the NOCO® and NOCO GENIUS® registered trademarks and NOCO’s proprietary copyrighted material and images in connection with such sales.

In an agreement reached with Mass Depot on August 18, 2017, Mass Depot agreed to forever refrain from selling NOCO products and otherwise using NOCO trademarks and copyrighted material. 

NOCO continues to monitor violators of its MAP Policy and intellectual property rights and has filed lawsuits against certain MAP and IP violators.

About The NOCO Company

NOCO revolutionized the battery industry with the introduction of battery corrosion preventative in 1914. Today, NOCO designs and creates the innovative brands of NOCO Genius, NOCO XGrid, Battery Life, ChargeLight, and NOCO Accessories. With these world-class offerings, NOCO has effectively set the new standard in design, performance, and safety while introducing an entirely new generation of products.