NOCO® Introduces New UltraSafe Lithium Jump Starters Press Release


NOCO® Introduces New UltraSafe Lithium Jump Starters

The Next Generation in Multi-Function Hits the Market in the Most Advanced Lithium Jump Starters Yet

GLENWILLOW, Ohio — December 1, 2015 — NOCO®, a leading battery technology solutions manufacturer for businesses and government agencies worldwide, today announced the launch of NOCO Genius® BoostTM GB20, GB40, GB70, and GB150. These new products represent the most advanced lithium jump starters on the market to date, and the new technology adds a powerful new dimension to the company’s innovative product line. The new NOCO Genius Boost UltraSafeTM Lithium Jump Starters also include its patented safety protection, ensuring spark-free connections along with protection from reverse polarity hook-ups.


The Boost GB20, GB40, GB70, and GB150 also introduce a transformative new approach to power called Joules3STM, an innovative new power rating that accurately portrays the device’s actual output power. Joules3S provides a greater accuracy measure for a jump starter’s starting ability versus the traditional Peak Amperage Rating used in most lead-acid and lithium jump starters. Peak Amperage Rating is the maximum amount of current generated when short- circuited, whereas the Joules3S Rating displays the device’s power over time.


“The Joules3S Rating is an extremely powerful and useful measurement because it lets users understand the true starting power of a jump starter,” explained Rick Stanfield, NOCO’s Chief Technology Officer. “For years, brands have used peak amperage as a way to differentiate its power output. The downside, though, with peak amps is that it provides little in the way of actual starting power and can often mislead consumers.”


Starting Power

The Boost GB20, GB40, GB70, and GB150 are designed for wide application use including diesel engines over 10 liters. The GB20 is rated for up to 4-liter gas engines for light cars and powersport or lawn and garden applications. GB40 is rated for up to 6-liter gas and 3-liter diesel applications, while the GB70 is rated for up to 8-liter gas and 6-liter diesel including heavy-duty, dual-battery, and diesel applications. The GB150 can handle both gas and diesel engines over 10 liters.


Battery Technology

The world’s most popular lithium jump starter is even better with advancements in its lithium-ion battery technology. The internal lithium-ion battery in the GB20, GB40, GB70, and GB150 were completely redesigned for higher discharge ability and rapid charging, while additional improvements were made in battery stability and safety. All lithium-ion batteries used inside the Boost models have been tested to stringent UN38.3, IEC62133, and UL1462 certification programs from multiple testing agencies including Intertek and TUV.


Portable Power

The Boost GB20, GB40, GB70, and GB150 continue to provide 5V portable power for mobile devices, like iPhones, iPads, and GoPros - up to eight recharges on a single charge. The GB70 and GB150 take multi-functional portable power to a new level. GB70 and GB150 include XGC Input and XGC Output, which is a proprietary connector developed to allow multiple devices to share high-powered accessories. The XGC Output delivers 18 amps of 12V power for operating tire pumps, power inverters, and lighting. The XGC Input allows for rapid charging (up to 5 amps) of the internal lithium-ion battery, which can be fully recharged in less than three hours.


Pricing and Availability

  • The GB20 is available immediately and starts at $79.95 (US) and $99.95 (CA).

  • The GB40 is available immediately and starts at $99.95 (US) and $124.95 (CA).

  • The GB70 is available immediately and starts at $199.95 (US) and $249.95 (CA).

  • The GB150 will be available January 30th and will start at $299.95 (US) and $349.95 (CA).

  • All products will be made available from NOCO’s online web store,, and NOCO Authorized Resellers.


About The NOCO Company

NOCO revolutionized the battery industry with the introduction of battery corrosion preventative in 1914. Today, NOCO designs and creates the innovative brands of NOCO Genius, NOCO XGrid, Battery Life, ChargeLight, and NOCO Accessories. With these world-class offerings, NOCO has effectively set the new standard in design, performance, and safety while introducing an entirely new generation of products. 

Press Contacts:

Mia Hachen

The NOCO® Company


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