NOCO® Announces First Minimum Advertised Price (MAP) / Intellectual Property Infringement Settlement
GLENWILLOW, Ohio — August 16, 2017 — NOCO®, a leading battery technology solutions manufacturer for businesses and government agencies worldwide, today announced the first of many settlements of disputes with unauthorized resellers of NOCO’s Genius® products in violation of NOCO’s established Minimum Advertising Price (MAP) Policy and infringement of NOCO’s registered trademarks and copyrighted material and images in connection with such sales.
NOCO MAP Policy
NOCO has adopted its MAP Policy to protect its authorized resellers who invest significant time and resources to deliver extraordinary customer experience. In support of these resellers, NOCO has invested heavily in research and development and protection of its intellectual property.
SJK Products, Inc. of Solon, Ohio had previously sold NOCO Genius® products in violation of NOCO’s established MAP Policy and, without NOCO’s consent, used the NOCO® and NOCO GENIUS® registered trademarks and NOCO’s proprietary copyrighted material and images in connection with such sales on the website www.boatersland.com.
In an agreement reached with SJK on August 15th, SJK agreed to forever refrain from selling NOCO products and otherwise using NOCO trademarks and copyrighted material.
NOCO continues to monitor violators of its MAP Policy and intellectual property rights and has filed separate lawsuits in the United States District Court for the Northern District of Ohio against continued violators of its proprietary rights.
About The NOCO Company
NOCO revolutionized the battery industry with the introduction of battery corrosion preventative in 1914. Today, NOCO designs and creates the innovative brands of NOCO Genius, NOCO XGrid, Battery Life, ChargeLight, and NOCO Accessories. With these world-class offerings, NOCO has effectively set the new standard in design, performance, and safety while introducing an entirely new generation of products.
The NOCO® Company